Social interaction between businesses and consumers is becoming hugely prevalent on the internet. A Blog is the simplest form of online social participation. As a funeral home, should you have a Blog on your website?
5 Reasons Why Funeral Homes Should Blog
- Talk to your clients
Most funeral homes are not actively participating in conversations online. But those conversations are going on regardless. Participation is becoming more and more critical. Give the online community a place where they can communicate with you online right on your website.
- Be a leader in the funeral industry
Every time you post to your Blog, you are creating a public display of your thoughts, sense of humor, or professional insight. These posts do not have to explain the how-to's of embalming. But over time, they will give you credibility as an industry expert.
- Show families that your funeral home is run by humans
You have worked for years to create a brand that people will recognize. The next step is to get your families to associate that brand with people. The Blog gives you the opportunity to show your personal side.
- Each Blog post is better search engine performance
The words on your website give the search engines the best clues as to what your site is about. But people search for random things all the time. A Blog gives you a way to write content about topics your website would not traditionally have information about. Write about green burials and get found when people search about green funerals. Educate families about cremation through multiple Blog posts and get found higher when families look for cremation providers.
- New content gives you a better website
The search engines, like Google, give authority and search ranking preference to sites that update frequently with new content. A Blog fits that requirement to the letter. The search engines will visit your site more often and refresh your potential ranking for search results more often.
As part of a website development company, obviously I am biased. But the results speak for themselves for businesses outside the funeral industry. Blogging is easy and can be started quickly. Try it out and see if it works for you.
