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Innovative Independents

Confessions of a copywriter

Posted Mon, 12/31/2007 - 12:00 by Anonymous

December has brought a flurry of calls from funeral directors, many of whom commented on my most recent article in the offline publication, Mortuary Management. Published in December's issue, the article, Making the Most of Your Yellow Page Adaddresses the findings of a recent informal survey I conducted involving funeral home Yellow Page ads. It also offered readers four powerful ways to make your ad more compelling. Others chose to focus on the most recent article I wrote for this newsletter, Reaching for Excellence in 2008.

Hep's tech tips - Photoshop for funeral directors

Posted Wed, 08/22/2007 - 12:00 by Anonymous

More than any other effect, I get asked, ?How do you make a photo look like a Polaroid?? In this tutorial we will walk through the steps to accomplish this. If you have not used Photoshop for creating memorial folder before, please see the first tutorial,Memorial Folders — The Basics. It can be downloaded at:
www.funeralfuturist.com > Resources > Tutorials

The Polaroid Effect

Hep's tech tips - Photoshop for funeral directors

Posted Wed, 07/18/2007 - 12:00 by Anonymous

Memorial Folders - the Basics

As funeral professionals continue to try to improve their personalization offerings, this series will help equip them with the basic skills and techniques to stay ahead of the do-it-yourselfers. This means that we have to break away from Oval Vignettes and Times New Roman fonts! In this segment, we will go through the architecture of the 2-Up, 8.5 X 11 memorial folder using Adobe?s Photoshop. I favour the 8.5 X 5.5 (2 up) folders for a variety of reasons:

Less is more: The case for fewer funeral homes in the U.S.

Posted Tue, 12/19/2006 - 12:00 by Anonymous

Funeral service has been teetering on the brink of a major consumer, service and economic shift for the past few years. Never before has our profession experienced so many challenges, at one time, from so many different sources. From rising cremation rates to casket stores, "consumer watchdog" groups to consolidators, flat or declining death rates and profits to increasing personnel costs. All of us in deathcare are now faced with issues that our predecessors only considered minor "bleeps" on the radar screen.

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